By Won-joon
Choi, EVP & Head of R&D Office, Mobile eXperience Business at Samsung
Electronics
We are at the beginning of the most exciting,
and probably one of the most historic technological moments. The era of mobile
AI is here – which Samsung opened up by introducing Galaxy AI features on the
Galaxy S24 series, our first AI phone.
Revolutionizing
Mobile Experiences with a Hybrid AI Approach
To bring the real-life benefits of
generative AI technology to the Galaxy S24 series, we took a hybrid approach to
our AI integration. AI offers so many possibilities, and we believe mobile
devices are the primary access point for unlocking its potential as users
around the globe continue to rely on their phones for most of their day-to-day
needs.
The essential role that mobile devices
play in everyday life means they are very personal items that people use during
many critical and memorable moments. We understand these behaviors and believe
smartphones should work harder so that users can truly make the most of
important moments in a just simpler, more intuitive, and more epic way. We also
recognize the importance of privacy which is why we give users full control
over what they share and what they keep private.
We believe our hybrid approach is the most
practical and reliable solution to meet all these needs and puts Samsung ahead
of the curve. We are providing users with a balance between the instant
responsiveness and extra privacy assurance of on-device AI, and the versatility
of cloud-based AI through open collaborations with industry-leading partners in
offering a variety of functions they need for daily life.
Expanding Possibilities with On-device AI
We made the ‘Live Translate’ feature
on-device AI-based, because voice calls are the most basic feature of a smartphone,
yet also an intimate and private means of communication. Samsung has committed
to empowering users to communicate without language barriers, while at the same
time ensuring every communication is safe and private.
To make this feature a
reality, our R&D team worked day and night as part of a collaborative
process that truly brought out the best in our teams. From determining the
right size of AI language models to training and testing in real-life scenarios,
our R&D organizations within the MX business challenged themselves and
pushed beyond the limits of what we thought was possible to get this feature
running entirely on-device.
Samsung’s global R&D
networks around the world, which are in charge of growing the best talents and
developing core technologies in each region, have also played a pivotal role. Samsung
Research Centers around the globe, including Poland, China,
India, and Vietnam
have dedicated themselves to developing and expanding the languages supported
by Galaxy AI. Languages are very cultural, contemporary, and localized so to
help people break down language barriers and communicate more naturally, the
role of our local R&D offices is even more crucial in opening up new
possibilities for users in more regions than ever before.
All these efforts have
enabled Samsung to offer something completely new which I’m excited to share. Soon,
Samsung is extending the power of Galaxy AI beyond Samsung’s own native calling
app by expanding Live Translate to other third-party message apps to support
voice calls. So you can stay in contact with friends or colleagues,
communicating on your favorite apps in multiple languages.
Since this feature has
been integrated into our on-device AI language translation model, users will be
able to experience barrier-free communication without worrying about privacy
issues like personal data being shared outside their phone when using Live
Translate.
I expect that more and more mobile AI
features will be incorporated inside mobile devices as the intelligent
computing power of the latest chips – particularly NPUs – advances at a blazing
fast speed, along with other technologies. This will enable more people to
embrace AI and make every day more convenient while offering greater peace of
mind.
Growing
Galaxy AI for Tomorrow’s Needs, Today
This exciting news is all part of the
extension of our commitment to Galaxy AI and entering the next phase of the
mobile AI era. The introduction of Galaxy AI on the Galaxy S24 series was only
the start. To deliver a completely new and unique AI experience, we will further
optimize the Galaxy AI experience for the upcoming foldable devices. Our
foldables are the most versatile and flexible form factor in Samsung Galaxy and
when combined with Galaxy AI, these two complementary technologies will
together unlock all new possibilities.
Samsung is also committed
to expanding Galaxy AI experiences across the broader Galaxy ecosystem in a way
that only Samsung can. As the mobile AI era moves forward at
a rapid pace, Samsung is accelerating mobile AI innovations to meet the needs
of not only today but tomorrow.
